Keyword domain mini-sites are a great SEO tactic for any business, even if you already have a website. A keyword domain mini-site is exactly that — a one or more page mini website with a keyword domain name appropriate for your business. If you’re wondering why keyword domain mini-sites could be useful in increasing your rankings and business, read on to discover more about them and why you should build them.
Stop Cat Hissing, For Example
Say you have a website called CatInfoByStephanie.com that covers all kinds of general information about cats. While you may offer helpful tips for someone looking for a way to stop their cat from hissing, someone searching the internet for the keyword “stop cat hissing” is more likely to visit StopCatHissing.com than CatInfoByStephanie.com.
Why? Because not only is this domain exactly what the searcher is looking for, but it gives the immediate impression this website is an expert on cat hissing instead of just providing general cat information.
Keyword Domains Rank Well
Keyword domains also typically rank high in the search engines. CatInfoByStephanie.com may have the keyword “stop cat hissing” included in the text and might even have a page dedicated to cat hissing, but StopCatHissing.com would probably still rank higher simply because the search engines see it as providing the most useful and focused information available.
Effectively Using Keyword Domain Mini-Sites
Always include useful information on your keyword domain mini-sites instead of just redirecting the domain. For example, don’t buy StopCatHissing.com and then just automatically redirect it to open your CatInfoByStephanie.com website. Not only will this result in many visitors hitting the back button because they think they’ve been duped, but you’re also losing a valuable opportunity for some good search engine optimization.
Don’t include the same word for word content on your keyword domain mini-sites as on your main website. Always rewrite it so the search engines don’t see it as being duplicate content. Include keyword backlinks in the text of your keyword domain mini-sites that point back to your main website to increase your link building and search engine optimization while further establishing your main website as a leader.
Keyword domain mini-sites also offer the ideal place to include links to affiliate products, especially if you don’t want to include affiliate links or ads on your main website. Include links to your own products on your keyword domain mini-sites as well. (StopCatHissing.com’s visitors don’t necessarily have to know CatInfoByStephanie.com owns both websites.)
Consider setting up a few keyword domain mini-sites in your niche to gain higher search engine rankings, great one-way backlink opportunities, excellent search engine optimization, and even a steady stream of extra income. If you want to set up keyword domain mini-sites that complement your business, let SeattleSEOConsultant.com help you get started today!
